LEARN HOW TO MAKE OVER YOUR WEBSITE AND RELAUNCH WITH OUR 5 GO TO TIPS
Its timely given the change in season that our new look for presentlocker.com has just launched. New season new website – it feels amazing.
Whats actually involved has come about because of how we have evolved. Its been a HUGE task but to simplify things here are 5 main points that have got us to our new look, which may be helpful if you are thinking about giving your business a facelift too!
1. WEBSITE GURU
Say goodbye to pulling out your hair. Source and find a fantastic web designer, we did, so heres a plug for firstname.lastname@example.org, oh and a thank you. This is a total must, infact it would not be possible without one. Go with recommendations, we have had our fingers burnt before with unscrupulous ‘techies’ promising things that they can’t deliver …… unfortunately we know that we are not the only ones.
Find a good website company to prevent you from pulling out your hair!
Meet with them and talk with them and make sure that they are on the same page and understand the look and configuration of the site that you are looking for. Employing and communicating with a web designer is huge commitment not only in terms of relationship but also commercially and financially. Get it wrong and its curtains. Get it right its curtains up!! These people are also vital in helping run your website as well as rolling it forward.
2. VISUALS AND AESTHETICS
The way your storefront looks is vital, after all your website and the way it looks is your shop window, and people need to like the first glimpse enough to come in and browse. You have to grab them in a heart beat and make sure that they engage. Once in you have a chance of a sale, the whole point after all!! Look at comparisons, work out what you like and what you don’t like. Think colour, font, feel, navigation, image, visuals and style. Space can work for you, so don’t feel obliged to fill it. Be honest and be true to your brand and its development.
Discover and work with talented artisans, its a joy! Discover how creative they are and get them on board. Getting their original work out there in your webstore is a real pleasure as handmade, unique pieces should be celebrated, not hidden away in a cupboard. Monthly blog coming soon on our handpicked artisans that are part of presentlocker.com.
One of our artisans Claudia Bell pictured with her popular Mochila Bags from her company Brandnative featured on our site.
So you have grappled long and hard to get the look and finally have the updated webstore that you can be proud of. So let the games commence. You need to get it out there, market, market market. No need to mention social media, the usual suspects: facebook, twitter, instagram, youtube etc etc. Be prepared to sharpen your elbows a little and get into the fray. Use it to your advantage, get involved with other users by retweeting etc and do it daily. As your following grows so will your technique!
Now you have done all the hard work of the relaunch, there is still no time to rest on your laurels. Evaluating and updating the site with new stock, fresh images and daily marketing is essential. After all its gorgeous so flaunt it!
We would love to hear what you think of our shiney new site www.presentlocker.com. Please take a second to like /share/follow us on twitter and comment on our blog. We would really appreciate it. Click Here https://www.facebook.com/presentlockercom-349771238378041/timeline/